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PENGARUH KUALITAS PELAYANAN, SERVICESCAPE DAN LOKASI TERHADAP KEPUTUSAN BEROBAT PASIEN RAWAT JALAN DI RUMAH SAKIT HARUM SISMA MEDIKA

2022-01-28T02:39:34+00:00

This study aims to determine the effect of service quality, servicescape, and location on treatment decisions at Harum Sisma Medika Hospital. This research is a quantitative survey approach. Populations in this research are all outpatient of the Harum Sisma Medika Hospital with a sample of 100 respondents by accidental sampling. Data was collected by using a self-administered questionnaire method that has been tested its validity and reliability. The data analysis method used in this research is multiple linear regression analysis. The result of this study shows that service quality has a significant effect on treatment decisions at Harum Sisma Medika Hospital while showing that servicescape has no significant effect on treatment decisions at Harum Sisma Medika Hospital. It is also that location has not affected significantly on treatment decisions at Harum Sisma Medika Hospital. Finally, the result of simultan shows there is service quality, servicescape, and location on treatment decisions at Harum Sisma Medika Hospital have a significant effect with the percentage 37,7%

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PIZZA HUT DELIVERY ARUNDINA CIBUBUR

2022-01-28T02:39:48+00:00

This study aims to analyze product quality, price perception and promotion on purchasing decisions at Pizza Hut Delivery Arundina Cibubur. The population in this study were customers of Pizza Hut Delivery Arundina Cibubur, using primary data in a questionnaire. Data were taken using the accidental sampling method for as many as 120 respondents. In addition, 20 respondents were intended for validity testing, and the rest were designed for research calculations. The data analysis method used in this research is multiple linear regression analysis. The analysis includes the validity and reliability test, classical assumption test, multiple regression analysis, t-test and F test, and analysis of the coefficient of determination (R²). The results of this study stated that simultaneously the three variables were declared to affect purchasing decisions. Product quality partially does not affect purchasing decision variables, while price perception and promotion variables significantly affect purchasing decisions at Pizza Hut Delivery Arundina Cibubur.

PENGARUH KEPERCAYAAN, PERSEPSI HARGA, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN LAZADA DI JAKARTA TIMUR

2022-01-28T02:40:01+00:00

This study aims to determine the effect of trust, price perception, service quality, and brand image on consumer satisfaction, the research population is people who have made purchases through LAZADA buying and selling services. Proportional sampling technique is simple random sampling with 100 respondents. Primary data were collected through a questionnaire using a Likert scale model that had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study simultaneously Trust, price perception, service quality, and brand image on consumer satisfaction is 65.4%, with variable trust and brand image influence on consumer satisfaction, and the variable perception of price and service quality does not affect consumer satisfaction LAZADA.

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI RESTORAN CARLS JR GRAN RUBINA

2022-01-28T02:40:12+00:00

This research was conducted at Carls JR Gran Rubina customers. The purpose of this study was to determine the impact of product quality and price perception on customer satisfaction at Carls JR Gran Rubina. Data used in this study are primary data obtained from 100 respondents from Carls JR Gran Rubina customers with a purposive sampling method. The analytical method used is quantitative analysis with multiple regression analysis. This analysis includes: validity and reliability, the classic assumption test, multiple regression analysis, reviewing hypotheses with the t test and F test, and the coefficient of determination (R²). The variable price perception has the greatest influence on customer satisfaction by 0.546 received by along with the product quality variable by 0.319. Hypothesis testing uses t test which shows the independent variables namely product quality (X1) and price perception (X2) which are investigated partially and significantly affect customer satisfaction variables (Y). Then through the F test it can be seen that the variable product quality and perceived price requirements for customer satisfaction depend. Adjusted R Square explains that the numbers 79.56% satisfaction variable can be accepted by two independent variables in the multiple linear regression equation. While the remaining 20.44% was approved by other variables beyond the two variables used in this study.

PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT. ASURANSI TOTAL BERSAMA

2022-01-28T02:40:23+00:00

This study aims to analyze the purchase decisions toward insurance products. Data collected through questionnaires instrument as primary data. The population of this research was customers in Jabodetabek area and outside Jabodetabek with the sample used in this study was 100 customers and the method used in sampling with certain criteria (purposive sampling) on condition that they had purchased an insurance policy. The analytical method used in this research is descriptive and quantitative methods. Processing of analytical data Structural Model Test (Inner Model) and Measurement Model Test (Outer Model) using application Smart PLS version 0.3. The results of the research conducted stated that there was a positive influence between brand image, price perception, and service quality on purchasing decisions with a percentage of 62.2%, while the rest was influenced by other variables.

PENGARUH LOKASI, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CLOVIA HOTEL MERCURE JAKARTA SABANG

2022-01-28T02:40:32+00:00

The purpose of this study was to determine and analyze the effect of location, price perception, and promotion on purchase decisions at Clovia Hotel Mercure Jakarta Sabang restaurant. The population in this study was respondents to Clovia Hotel Mercure Jakarta Sabang restaurant products with respondents of 100 respondents. The study used the accidental sampling method with the method of a multiple regression analysis. The data analysis method used in this research is multiple linear regression analysis. The results showed that the location had a significant effect on the increase in purchasing decisions, price perception had a significant effect on the increase in purchasing decisions, and promotions had a significant effect on the improvement of decisions. The F test showed that the Location, Price Perception, and Promotion jointly influenced the purchase decision at Clovia Hotel Mercure Jakarta Sabang restaurant.